Architecting a “Plug-and-Play” design engine for Paysafe’s Embedded Wallet to accelerate B2B sales cycles and standardize developer integration.
Paysafe’s embedded wallet services were experiencing rapid growth, but manually customizing UI mockups for every single B2B client pitch was creating a massive bottleneck. We needed a scalable solution to empower the sales team to pitch faster, while simultaneously providing external developers with strict, standardized guidelines for implementation.
I moved the team from “Manual Mockups” to an Automated Demo Engine. I architected a scalable white-label framework that allowed services to be embedded into external partner ecosystems with 80% less manual design effort.
Built a scalable white-label framework using Figma variables. This allowed us to automatically swap a client’s brand (logos, colors, fonts) across complex embedded wallet flows (100+ flows) in minutes rather than days.
Documented clear flow sequences and styling limitations, creating a definitive “Truth of the Product” blueprint that eliminated guesswork for external client developers during integration.
Developed an interactive master template and 10 industry-specific demo apps (Gaming, E-commerce, etc.). This empowered the sales team to instantly pitch high-fidelity, customized prototypes without needing a designer in the room.
Reduced the time required to prepare custom client demos from 1–2 weeks down to just a few days, drastically accelerating the sales pipeline.
Eliminated hours of manual design effort per client by leveraging semantic color variables to instantly adapt core components to any merchant’s brand guidelines.
Scaled our pitch capabilities by providing the sales team with a pre-built library of interactive apps tailored to 10 distinct B2B industries.
By providing clients with a definitive “Flow Blueprint,” we reduced implementation support tickets related to styling limitations by nearly 50%.
Poli, your dedication to rebranding is truly inspiring! Your support and hard work are invaluable and make a remarkable difference!
